Course Introduction
Manage change by designing, communicating, and coaching people through the process
Ever been asked by your clients to help with change? Been part of an unsuccessful change initiative? Wondered why it’s so hard to communicate effectively about change? That’s because most change initiatives don’t take people and their needs into account.
More than 80% of professionals agree their organizations are in a constant state of change, but only 29% say major change initiatives are well-received.
HCI knows that the key to successful change is focusing on people over processes. This course will help you identify and build the capabilities people need to navigate change successfully.
HCI’s approach to change management emphasizes people over process. Our research has identified three key roles that HR must play during change. You’ll discover how to identify and build the capabilities people need to navigate change successfully, using principles that work effectively in organizations of all sizes and industries.
Learning Objectives
Partner with the Business
Partner with the business to successfully manage change.
Explore the Role of HR During Change
Distinguish among the three different roles that HR can play, and consider how to use each one.
Create an Action Plan
Develop an action plan for your next change initiative that includes human-centered design, communication, and coaching.
What to Expect
- Leave every HCI program with a free toolkit, access to additional videos and research, and a set of skills that you can use on the job immediately
- Access log-in information, certification materials (participant guide and toolkit), and the exam in your MyHCI profile
- Chat and interact with your facilitator and peers via WhatsApp available on mobile or desktop after the training course
- Earn your HCI certification by attending all of the sessions, complete all classwork, and pass the multiple-choice exam with a score of 80% or higher
- Renew your HCI certification every three years by obtaining 60 credits
- Attend this training and earn 13 HCI, HRCI, SHRM, and ATD recertification credits

Detailed Agenda
- The role of change in organizations
- Change management principles
- Partnership between HR and the business
- HR’s change management roles: Architect, Broadcaster, Coach
Designing Change Initiatives
- Overview of Architect role
- Using human-centered design for a change initiative
- Using nudges in change design
Partnering with the Business
- Obtaining buy-in and sponsorship
- Identifying and involving stakeholders
- Creating the change management team
- Establishing decision-making authority
Setting Up Change Initiatives for Success
- Assessing change readiness
- Identifying and addressing organizational barriers to change
- Planning for and evaluating sustainability
Communicating the Right Information in the Right Way
- Overview of Broadcaster role and why communication is important
- How to communicate:
- Framing each message
Building a Strategic Communication Plan
- Importance of being strategic and planful
- Audience considerations
- Timing of messages
- Communication channels/methods
- Choosing the right senders
- Emotional resonance
Understanding and Addressing Reactions to Change
• Overview of Coach role
• Different ways people react to change
• Addressing resistance and barriers
Maximizing Employees’ Capabilities
• Identifying training needs
• Creating a training plan
• Building confidence
• Developing a growth mindset
Keeping Employees Engaged Through Change
• Importance of keeping employees engaged
• Building team cohesion
• Encouraging resilience
• Reinforcement methods (rewards, recognition)
• Creating a network of coaches (managers, super users, ambassadors)